Privacy Policy

Effective Date: 2026-08-27

This Privacy Policy outlines how LanewayCheck (accessible via lanewaycheck.ca and lanewaycheck.com) collects, uses, and safeguards your personal information. LanewayCheck is operated by Loyaltors Marketing Inc. This policy is designed to comply with the Personal Information Protection and Electronic Documents Act (PIPEDA), British Columbia's Personal Information Protection Act (PIPA), Canada's Anti-Spam Legislation (CASL), and international privacy frameworks including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

1. Information We Collect

When you interact with the LanewayCheck platform, we collect the following categories of information:

• Form Submission Data: Your name, email address, optional phone number, and any details you provide in the notes field.
• Property Data: The specific property address you request us to evaluate for laneway home eligibility.
• Project Preferences: The options you select regarding your intended use for a laneway home.
• Usage and Tracking Data: Information on which marketing campaign brought you to our site (via tracking codes) and standard website usage data collected through cookies or similar technologies.

2. Legal Basis and Purpose of Processing

We collect and process your information for the following purposes:

• Service Fulfillment: To look up your property's zoning and laneway-home eligibility using municipal data and to send you the results.
• Communication: To respond to your inquiries and follow up regarding your project interests.
• Marketing (Consent-Based): To send you relevant updates, promotional materials, or text messages, strictly where you have provided express consent.
• Operations & Compliance: To keep accurate records of service requests and to comply with legal and regulatory obligations.

For users subject to the GDPR, our legal bases for processing are: Consent (for direct marketing), Contractual Necessity (to perform the requested zoning check), and Legitimate Interest (to improve our website and track marketing efficacy).

3. CASL Compliance and Consent (Canada)

In compliance with Canada's Anti-Spam Legislation (CASL), we separate your consent for email and SMS text communications.

• Express Consent: By actively checking the relevant, unchecked consent boxes on our form, you provide express consent to receive results and follow-up communications from LanewayCheck, a service of Loyaltors Marketing Inc.
• Opting Out: You may withdraw your consent at any time. Every email we send includes an unsubscribe link (processed within 10 business days). To stop receiving text messages, you may reply "STOP" to any message. You may also contact us directly to be removed from our lists.

4. Disclosure and Sharing of Information

We do not sell, rent, or trade your personal information to third parties. We are currently under contract with a client in the home-building industry to help identify homeowners who may want to build a laneway or garden suite. If your results suggest a genuine opportunity, we will ask you separately, by name, before sharing any of your information with that client — we never share it automatically, and once it is shared, we delete our own copy of your contact and personal information. Beyond that specific, separately-authorized disclosure, we may share your information only in the following scenarios:

• Service Providers: To trusted contractors, database hosts, and email delivery providers who assist in our operations, strictly bound by confidentiality obligations.
• Legal Requirements: When required by law, subpoena, or legal processes.
• Protection of Rights: To protect our legal rights, property, or the safety of our staff, clients, and the public.

5. International Data Transfers

LanewayCheck is operated from British Columbia, Canada. If you are accessing our site from outside of Canada, please note that your information will be transferred to, stored, and processed in Canada. For users in the European Economic Area (EEA) and the UK, we rely on Canada's adequacy status granted by the European Commission, as well as Standard Contractual Clauses with our service providers, to ensure your data remains protected to GDPR standards.

6. European and UK Privacy Rights (GDPR)

If you are a resident of the EEA or the UK, you have the following rights regarding your data:

• Right to Access & Portability: Request a copy of the personal data we hold about you in a structured, commonly used format.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request the deletion of your personal data ("Right to be Forgotten").
• Right to Restrict or Object: Object to our processing of your data for direct marketing or request a restriction on processing.
• Right to Complain: Lodge a complaint with your local Data Protection Authority.

7. United States Privacy Rights (CCPA / CPRA)

If you are a resident of California or states with similar privacy legislation, you possess specific rights:

• Right to Know and Access: You may request details about the categories and specific pieces of personal information we have collected, the sources, and the business purpose for collection.
• Right to Delete and Correct: You may request the deletion or correction of your personal data.
• Right to Opt-Out: While we do not sell data for monetary value, you have the right to opt-out of the "sharing" of your data for cross-context behavioral advertising via tracking cookies.
• Non-Discrimination: We will not discriminate against you for exercising any of your consumer privacy rights.

8. Data Security and Retention

We implement reasonable technical and organizational steps to safeguard your personal information against loss, theft, unauthorized access, disclosure, or misuse. However, no transmission method over the internet is completely secure. We retain your information only as long as reasonably necessary to fulfill the purposes outlined above or to comply with legal obligations, after which it is securely destroyed or anonymized.

9. Contact Information

For questions regarding this policy, to exercise your privacy rights, or to file a complaint, please contact us at:

• Email: germanv@loyaltors.com
• Phone: +1 (778) 802-6456
• Website: lanewaycheck.ca / www.lanewaycheck.ca